Steve Madden: Image

STEVE MADDEN

Agency: Born05
Design: Zeferino de Fretes

Steve Madden: Text

Brief

To write and create a brand positioning, visual identity and tone of voice for Steve Madden's European market, where the brand is rapidly gaining market share and growing in popularity in cities like Berlin, Amsterdam and Paris.

Steve Madden: Image

Steve Madden: Image

Steve Madden: Image

Steve Madden: Image

Steve Madden: Image

Campaign treatment

The European tone of voice and visual treatment was applied to Steve Madden's commercial, digital and OOH advertising campaigns, showcasing the company's spring – and later, summer – collections.

Steve Madden: Image

Steve Madden: Image

Steve Madden: Image

Steve Madden: Image