THE STUDENT HOTEL

Agency: In-house
Design: Jaimee Lowe

Brief

To concept and write a brand expression book that captures The Student Hotel's mission, vision and values, as well as its many products and services. The book was printed and left in all hotel guestrooms at its 18 European properties.

Brand copywriting

I was tasked with creating a brand positioning for The Student Hotel that would come to life through this brand book, including a manifesto, values and tone of voice. You can swipe through these elements in the carousel above.