Hello, I’m Simon. I create engaging content.
As a native English copywriter, editor and creative, I've been in the marketing, advertising and content biz for more than 12 years (yep, you get less for murder). Career highlights include heading up award-winning strategic, creative and branding projects, and learning to hide my client feedback grimace behind a convincing smile.
I'm based between Berlin and London, with lots of clients in Amsterdam.
Copywriting, creative concepting, content creation and strategy.
Steve Madden, Expedia, The Social Hub, Born05, Ace and more.
CONCEPT & CAMPAIGN
I created a brand repositioning for The Commons bar and restaurant, capturing its renewed focus on conscious food and reflecting its refreshed interior design, built to bring people together.
I wrote the brand story and full visionary positioning for The Student Hotel to reflect the company’s rapid evolution from student accommodation to hybrid hospitality concept.
I have concepted and written several commercial campaigns at The Student Hotel, across sub-brands. Here, you can see our latest flagship summer and semester projects, including asset examples.